08/18/2005 Archived Entry: "Virgin Mobile"

Unless you've been living under a house for the summer, you have probably noticed the ads for Virgin Mobile assaulting you everywhere you go. The ads are full of double entendres are obviously targetted towards the younger crowd. Some of their taglines say "Maximizes your pleasure", and "I like to do it all night long" (there're a bunch of others, but I can't think of them at the moment).

So the questions are: are we supposed to notice that they're aiming young? If we were their target demographic, would we just think the ads are cool and be tempted to check out Virgin phones? Does thinking about the ad's targeted audience mean that it is or isn't working on you? Does knowing that you're not who they're after make their product less appealing?

Personally, they don't really resonate with me and I think the phones are a bit expensive. I just want something cheap and nice looking to talk on, y'know? None of this hidef-wifi-gps-dvd-recorder stuff.

Replies: 5 comments

perhaps you're just one of the few of the educated and discerning consumer ... one who actually can analyse advertising.

it's similar to figuring out what characteristics you're supposed to have from watching the advertising during a specific tv show. apparently , i'm like a young mother or someone having menopause. it's rather discouraging, really.

Posted by melpie @ 08/18/2005 11:12 PM EST

"We're not into Bondage"

Well, they just lost ME as a customer!

...JOKE! =P

Posted by Dave @ 08/19/2005 09:27 AM EST

I'm all about the Motorazr phone. It's so hot and I can't wait to get my paws on one.

Posted by Jen Smuj @ 08/20/2005 06:34 PM EST

I remember watching the new He-Man series at like 2am on YTV. During every commercial break they'd advertise pads or tampons...do girls even know who He-Man is??

The Razor is old-skool!

It's all about the Nokia 8800 nowadays.

Posted by Rayne @ 08/22/2005 06:35 PM EST

Nope, it's just not sexy enough...

Posted by Jen Smuj @ 08/22/2005 10:05 PM EST